The heck with what you can actually afford
The underlying message here is "The heck with what you can actually afford. They don't tell you that as your credit card balance jumps towards your credit limit, the bank will use that as an excuse to raise your card's interest rate, causing that big purchase to cost you even more. . In the background, the music screams "I Want it All, and I Want it Now". We must also however demand that the credit card advertisements stop sending a message of prosperity by simply using their cards. A young couple's television finally dies out. With credit cards, we are clueless as to the actual cost of an item because the credit card companies change the rules and interest rates at their discretion. The wife tells her husband that it is all right to go get that new TV set.e. When people begin to realize that they really have no idea what that big purchase is really costing them, maybe then we will think twice before proceeding with that "I want it now"...